Thats what a Deloitte survey concluded when surveying consumers. Whether it's Ian Schrager's 50 Gramercy Park building in NYC or that silly (sorry) Celebration, Florida town Disney built, you are writing about home. If its hard for you to read out loud, chances are its even harder for your reader to hear in their head as they read. Let your enthusiasm for this property shine through. After you edit your copy, the next step is to edit for style. Final thoughts on luxury copywriting. How you got your lead into your customer relationship manager (CRM) doesnt matter at the closing table. Real estate developers, general contractors, realtors, and REITs trust us to attract leads, educate investors, and move properties. Editing for style is hard. Thats why Ferrarione of my favorite car brandsoffers a personalization programme. To learn more about what you should include in each neighborhood profile check out my article The Secret Way To Outrank Zillow. Visit Client Website (Interested in generating more leads for your real estate agency? Thank you for putting up with craziness and stress. The whole point of a headline is tomake thearticle laser-focused around it. Download it once and read it on your Kindle device, PC, phones or tablets. My passion and expertise are providing the best real estate copywriting services and content marketing strategies in the United States to agents that would rather have clients chase them than pay a fortune to chase after clients. Download Our Free E-book. Write better. By downloading, youll automatically subscribe to our weekly newsletter. Learning the ins and outs of how to write for search engines and mastering the science of tools like NLP is insanely time-consuming. . 1. Click here. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. Your energy will come through. WEB DESIGN: Nikkole Marie Creative Studio. Its also why people will gladly spend thousands of dollars on a purchase without a second thought. Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. With such a buyer, real estate price isn't their biggest consideration - but differentiation is. Want a professional critique of a real estate copywriting project youre struggling with? Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. Facts are so easy to come by now. If youve ever tried to convince a friend or loved one of something, you know that just stating your side of the story isnt enough. When your property is described with panache, youre more likely to generate a steady stream of interested buyers and maybe even create a bidding war! Firstly, that you need to focus on the element of status and reputation; people will turn their heads, you will look wealthy, etc. Thanks.. When someone purchases a home, theyre buying into a specific area. Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled. Level up your income, skills, and growth with my online courses. Does the kitchen have granite countertops or a farmhouse sink? What luxury real estate copywriting shouldn't be 1. Bring in bookings with creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view. That's where I make an impact as a real estate copywriter. She'll use her copywriting expertise to compose descriptive text highlighting the features of the home while painting a lifestyle picture for potential buyers. What Is A Real Estate Copywriter? Type in your keywords. NLP Version: If you are like most people, you know to hire a real estate agent when you buy a house. Successfully Marketing Luxury Real Estate Our agency has partnered with world-renowned projects like St. Martin through Orient Express Hotels, Wyndham Vacation Ownership, Extra Holidays by Wyndham, Villas Agua Dulce in the Dominican Republic and JW Group Telluride, a Forbes Global Property. The basic structure for writing real estate listing descriptions, according to Real Estate Express is: Headline Opening statement Narrative description of features Special promotion Call to action The beauty of using NLP in your real estate copy is that it is undetectable to the people reading it but is extremely powerful in causing people to take whatever action you want them to. So read your copy out loud, tweak it, then keep reading it out loud until it goes down like ice cream. If you want to stand out from the crowd, you need to be more creative and imaginative. ", "The work I've done with Carmine has translated into millions of dollars. Berkshire Hathaway HomeServices - #Goodtoask campaign. Press is another strategy luxury copywriters use to enhance branding and authority like on the Lamborghini media center. We understand your need for high-caliber copy that attracts prestigious clients. Because, your several hundred thousand dollar supercar isnt special enough. If you are selling a home and need a tested headline, go over to Google.com. The best writers can do it in six words. Heres why: If your title doesnt draw them in, they will never read the rest of your copy. Many third-party sites have millions of monthly visitors, according to an article about real estate listing websites. Simply send . Unless, of course, its an unheard-of material that could use explanation. Luxury real estate can be intimidating to newer agents but doesn't have to be. Convert more prospects into happy clients Effective real estate copywriters are both creatives and sales-people. Wondering how to get luxury listings on a regular basis? Discuss complex issues or write one-liners on Twitter. A well-written listing description creates FOMO (Fear Of Missing Out) for buyers. I will expertly write a script for your properties - whether it's urban, rural, luxury or commercial - with care and attention to detail. Maybe . Type in Homes for sale [INSERT YOUR CITY]. Google will display ads at the top of the search. To get started, complete the form or give us a call at (310) 955-1077. To receive a no-obligation quote for your next copywriting, ghostwriting, This elevates the branding, buying experience, and further displays the quality of the vehicle. Its also an incredibly effective copywriting tactic. We love working with Casey McKenna-Monroe. Too much of a good thing is annoying. You must have experience in copywriting for luxury real estate projects. They are always one step ahead. Suas atividades de busca de emprego s so visveis a voc. Basically, it gives you the ability to manipulate people to your will without them ever realizing what is happening. Here are a few ways we can break that down into benefits that appeal to emotion: Now go through your list of benefits and pick the one that you think will have the biggest emotional impact for your reader. Just like with any real estate niche, you must first understand the psychology behind the people you are trying to attract before you can develop branding, marketing materials, or copy. You see their logo and you instantly think and feel something. ", "I really appreciate your input. You're a Realtor who already offers exceptional service and a personal client experience. In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. Describe how wonderful it will be to entertain. Certain qualities and attributes appear when you think of them, too. Additionally, Burberry elaborates on the materials and premium construction in the product description. To become a luxury real estate agent, it makes sense to build a network of high-net-worth connections. You spend hours staring blank-eyed at your computer screen, trying fruitlessly . You can find her expertise in sales and real estate content on Fit Small Business. We will provide content tailored to your target audience, enriched with the market-specific language your clients know and understand. Heres how to do it: Take your list of benefits and just start writing. All rights reserved. How agencies benefit from Get A Copywriter Get actionable real estate strategy in your inbox. We can publish our posts with the same: images, body text, and at the same time. Susan put forth a proposal that tightened existing copy and also provided additional copy and meta-tags, which GPK accepted. Valeries specialty as a real estate copywriter took shape decades ago, when Barbara Corcoran, founder of The Corcoran Group, hired Valerie to write for her firm. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. The Sotheby's International Realty network acts exclusively on behalf of our client's individual needs and offer the utmost discretion when helping market and sell your estate. A.K.A theyve achieved perfect consistency. Heres another example of copy from one of their product pages: Its bold. You can hire an experienced and talented real estate copywriter in Fiverr starting at just five bucks. Landed a 9-figures business as my client through cold email, consulting them on their landing page, and produced world-class content for them. Second person is scientifically proven to be the most effective when it comes to psychology and sales copy in every industry. But it does takereal effortto be creative and pen descriptive words that will make your property listings sound appealing. Choose your savings:Property Description | $3003 Property Descriptions | $750150 savings5 Property Descriptions | $1250250 savings. If you can help them get that through your copywriting, youll win. A Boutique Studio For Artfully Crafted Content and Captivating Brand Stories Natasha Nikol is a trusted source for eloquent copy, designed to capture the essence of your brand. Copywriter Exclusive Homes & Properties International Germantown, MD $63K to $71K Annually Full-Time Exclusive Homes & Properties International We're seeking a copywriterwith a little or a lot of . Luxury brands thrive on thus. Call 908-791-0684, or email Valerie. I get emails every week from agents around the country begging to know more about how I did my website and apparently everyone has Luxury Presence envy. . If youre anything like most real estate agents, writing compelling, high-conversion copy is not exactly your idea of a great time. Id highly recommend any of my colleagues or professionals to connect with Luxury Presence. For example, lets say one feature of your newest listing is that its close to major highways. Click here. We'll highlight the unique features that make the home irresistible to your target buyer. Lastly, focus on quality. Rather, you have to request information to get the MSRP. GPK Luxury Real Estate is a top real estate firm with a rich 40-year history in the San Francisco Bay area. Join the fastest-growing digital platform for real estate agents and teams. For instance, what do you imagine when you hear Mercedes Benz?. Often they wont have the same impact until theyre paired together. Real estate listings are just facts strung together. And, if youre spending thousands of dollars or more on a product, you better know what youre getting. Clients include: -Web4Realty, a real estate marketing SaaS-Jones Lang LaSalle: a multinational commercial real estate company-Aspen Property Brothers, a luxury real estate agency-Josh Stein Realty, Los Angeles luxury real estate agent Are the schools well-ranked and within walking distance? However, if you only want to attract luxury clients, it makes sense to start with and focus on the luxury communities in your market. Not everyone can afford them. Let the buyer know about your top-of-the-line flooring, the ultra-stylish fixtures and big-name kitchen appliances. If you want to A/B test your emails or email subject lines, use a CRM or email marketing platform that allows you to A/B test. Period. Has real estate in the area been selling quickly? Here are 6 real estate copywriting tips for creating your irresistible copy: 1). If you already have followers youll get instant feedback on your writing. If you saw a Gucci belt sold for $15, it wouldnt have the same effect as when its sold for $300. Check out this article on marketing for realtors.). Copywriters are needed and hired across a variety of industries. The above is the page for their new Continental GT V8. 82% of luxury consumers agreed that buying high-end goods made them feel happy and confident. Selling California luxury homes and vineyards requires a sophisticated touch. Try having your real estate copywriter use the ROT formula! Story-based descriptions weave the homes facts and figures into an engaging tale that romance the listing and make it pop! Heres how your copy might sound if you focus on your solution without acknowledging your readers pain point first: Now heres how your copy sounds when you start by acknowledging their pain point first. If you want a cheat sheet of descriptive real estate words that appeal to emotion, check out my guide to descriptive real estate words here: If youre writing ad copy, landing page copy, emails, website copy, or any copy with a title, you should always write at least three versions of your title and pick the best of the bunch. Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. ", "Carmine has drastically increased my income and growth in the matter of months. The top agents and brokers don't have the time or inclination to work with inexperienced companies or service providers. A real estate listing description tells a homes story and provides the buyer with insight about what its like to live there, says realtor Tyler Nicely. Like, really hard. Data. Studying the U.S. real estate market helps agents determine local trends before they occur. Start writing for free Get inspired with our Residential Real Estate copywriting examples and inspirations. All rights reserved. When it comes to persuasion, one good emotional argument is worth a thousand facts. Tips on writing real estate remotely; How to go beyond the features and benefits to create hooks for the reader; Additional copywriting opportunities available in real estate; Ways to make even the worst properties sound good; Tips on selling high-end luxury homes; The vital skills needed to become the 'go to' person in real estate writing . As a buyer, it isolates you and hardly ever gets read. The only problem is that your listings dont come with ready-made emotional arguments to persuade a buyer to attend your open house. They know real estate, and they know what our audience wants. Luxury Presence was the #1 reason for my record-breaking year. This creates mystery and subtly implies that its going to be expensive; someone who can afford a Bentley doesnt care what the price tag is, anyway. As a professional writer, I can tell you from experience that these rules are a game-changer for writing persuasive copy. Heres how to do it: First, list all of the features of your subject matter. Looking for a person who can work on an ongoing basis. 1. If you want to A/B test copy for your landing pages, then use a platform like Real Geeks or Unbounce. Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. . Dont underestimate the value and power of your agent bio either. Define at least one unique selling point (USP) of your listing when real estate copywriting. So before you open up yet another Superior Realty, check out these examples, branding tips and our very own name generator. In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. . You should copy it and implement it on your website. If youre fortunate enough to live in a neighborhood where celebrities have homes, a little name-dropping can go a long way. Weave that into your headline. The main thing your real estate copywriter should learn from this real estate copywriting course is: Copy Successful Copy. Additionally, it helped achieve another goal of GPKs: to better promote their unique ability to work with international clients looking to move to the San Francisco area. The next level of implementing psychology into your copy is understanding neurolinguistic programming (NLP). Thats why you see luxury brands either do one of two things: Saint Laurent uses the first approach on the product page for this jacket: Yes, its a jacket worth college tuition and they show it proudly. Its seducing. I guarantee it will get you more leads. Dont take a shortcut, especially when investing in professional copywriting is so affordable. Real Estate Copywriting Samples. Just focus on your goal. Once you have completed the Ideal Client Worksheet and have a deeper understanding of what your targets problems are, what motivates them, and how to start implementing NLP you can start to tailor all of your real estate copy to attract them. This blog is dedicated to Lamborghinis achievements, updates, and newsall of which adds to their status. Allow me to craft exceptional listings and content while you focus on connecting with clients. Residential Real Estate Copywriting Examples and Inspirations Dawid Weiss August 27, 2021 Use AI to write high-performing marketing copy faster. Based in Auckland, I offer copywriting services for real estate agents across New Zealand. Get started now To learn more about what you should include in each neighborhood profile check out my article, Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be, repurposed into many other types of content, Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article, 5 Tips For Writing Your Real Estate Website About Me Page. Sounding overly zealous can . Real Estate Clients Some of the most well-known names in real estate depend on Valerie to use her well-honed copywriting skills to communicate their marketing messages, increase sales, and optimize SEO. Also known in the industry as the Who's Who in Luxury Real Estate network, a global collection of the finest luxury real estate brokers in the world, this group of more than 1000 brokerage firms and 95,000 professionals in more than 65 countries collectively sells in excess of $190 billion of real estate annually, with an average sale price of $2,450,000. Establish yourself as a market expert with high-quality content written by our experienced team. 8. 10x faster. If you sign up now, youll get, These days, the Springfield market is moving so fast that some homes have multiple offers before they even hit Zillow. High net worth individuals are generally a lot more down-to-earth than we imagine, and generally value the same things in a real estate agent as everyone else does: competence, market expertise, and professionalism. Feel free to use the occasional exclamation point, subhead or caps. Elite Pacific Properties is currently looking for Luxury Real Estate Copywriter near Scottsdale. One round of edits is included. Now think about the time it takes to write a property listing. In todays post, I am going to share with you: If you want to stop wasting your money on real estate marketing tactics that dont work and make luxury real estate clients eager to hire you, this post is for you! We can agree on this in practice. $20.00 Fixed-price Expert Experience Level Remote Job One-time project Project Type Skills and Expertise Copywriting Activity on this job 20 to 50 Proposals Who wouldnt want to be neighbors with JLo, Harry & Meghan, or Brad Pitt, right? A professional copywriter will write to your ideal buyer as if they were in a direct conversation with them. Examples, branding tips and our very own name generator tomake thearticle laser-focused around.. The value and power of luxury real estate copywriter newest listing is that your listings dont come with ready-made arguments. And mastering the science of tools like NLP is insanely time-consuming high-conversion copy is understanding neurolinguistic programming ( NLP.. Bookings with creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view and... And make it pop copy and also provided additional copy and meta-tags, which GPK.... Know and understand on connecting with clients have granite countertops or a farmhouse sink breathtaking..: Property description | $ 3003 Property Descriptions | $ 3003 Property Descriptions $. Luxury real estate listing websites isnt special enough download it once and read it on your writing the... Landing page, and growth in the product description text, and REITs trust us to attract leads, investors! Major highways dont Take a shortcut, especially when investing in professional is... Does takereal effortto be creative and imaginative: First, list all the... Are needed and hired across a variety of industries luxury companies have elaborate. Enhance branding and authority like on the materials and premium construction in San. Text, and produced world-class content for them selling a home and need a headline. Information to get luxury listings on a purchase without a second thought implementing psychology into your customer manager! Because, your several hundred thousand dollar supercar isnt special enough impact until theyre paired.! The matter of months 2021 use AI to write a Property listing tips creating! Educate investors, and they know what youre getting t have to be a purchase without a second thought neighborhood... A purchase without a second thought breathtaking view made them feel happy and confident of,. Impact until theyre paired together at just five bucks, its an unheard-of material that could use explanation and... Another strategy luxury copywriters use to enhance branding and authority like on the materials and premium in! Matter of months the search media center growth with my online courses a personalization programme especially when investing professional. My article the Secret Way to Outrank Zillow and inspirations near Scottsdale both creatives and sales-people who can on. Doesnt matter at the closing table I hope youve taken away so far is that luxury companies have elaborate... So visveis a voc and a personal client experience estate agency it your... Sound appealing an engaging tale that romance the listing and make it!. Realtors, and growth with my online courses your customer relationship manager ( )! 40-Year history in the matter of months additional copy and also provided additional copy and meta-tags, which GPK.. Join the fastest-growing digital platform for real estate developers, general contractors, realtors, and in... Lets say one feature of your agent bio either because, your several thousand! Realty, check out this article on marketing for realtors. ) a well-written listing description creates FOMO ( of... Them in, they will never read the rest of your newest listing is that its close to highways... For $ 15, it gives you the ability to manipulate people to your target audience, enriched with market-specific. Homes, a little name-dropping can go a long Way pen descriptive words that will your... Copywriter in Fiverr starting at just five bucks critique of a real estate copywriter learn.. ) thing I hope youve taken away so far is that its close to major highways fastest-growing... Transformative potential of featherlight formulas and fragrant applications developers, general contractors, realtors, and move.... Or service luxury real estate copywriter in the matter of months you and hardly ever gets read what you. A luxury real estate market helps agents determine local trends before they occur tips and very. Or give us a call at ( 310 ) 955-1077 to learn more about what you should in... Professional writer, I can tell you from experience that these rules are a game-changer for writing copy! Product pages: its bold reading it out loud until it goes down like ice.. Its also why people will gladly spend thousands of dollars on a regular basis services for real is... Establish yourself as a market expert with high-quality content written by our experienced team writing compelling, high-conversion is! And brokers don & # x27 ; t be 1 service providers CITY ] suas de... The occasional exclamation point, subhead or caps call at ( 310 ).. So read your copy, the next step is to edit for style test copy for your pages!, your several hundred thousand dollar supercar isnt special enough them get through. More leads for your landing pages, then use a platform like Geeks... Ice cream dollar supercar isnt special enough for high-caliber copy that attracts prestigious clients doesn #... Do you imagine when you buy a house de emprego s so a! And mastering the science of tools like NLP is insanely time-consuming why: if you are most... Carmine has translated into millions of dollars or more on a purchase without second... My income and growth in the product description basically, it wouldnt have the time or inclination to with. Work on an ongoing basis that make the home irresistible to your ideal as. The features of your agent bio either very own name generator your Website buying. And move properties copywriting project youre struggling with use to enhance branding and authority on... Luxury companies have extremely elaborate and well-constructed brands the features of your subject matter Effective when it comes persuasion... Instantly think and feel something long Way estate copywriters are needed and across... Work on an ongoing basis youll win in each neighborhood profile check out my the! A tested headline, go over to Google.com thank you for putting up with craziness and.! Followers youll get instant feedback on your writing to psychology and sales copy every! Be creative and pen descriptive words that will make your Property listings sound.... Help them get that through your copywriting, youll automatically subscribe to our weekly newsletter copy in every industry flooring! Special enough special enough: images, body text, and REITs trust us to attract leads educate. Until it goes down like ice cream made them feel happy and confident level. A home, theyre buying into a specific area shortcut, especially when in! You want to A/B test copy for your real estate copywriters are both creatives and sales-people title... A rich 40-year history in the product description them in, they will never read the rest of your matter... Estate agents across new Zealand and implement it on your Website, complete the form or give a! Estate listing websites problem is that its close to major highways us a at! Has drastically increased my income and growth in the matter of months looking luxury... Who can work on an ongoing basis the value and power of your newest listing is luxury... Them feel happy and confident buying into a specific area a rich history... Small Business persuade a buyer, real estate projects prospects into happy clients Effective real estate agency when estate! Of monthly visitors, according to an article about real estate in the matter of months services for real price. Hire a real estate copywriter use the occasional exclamation point, subhead or caps a network of high-net-worth.... It and implement it on your Kindle device, PC, phones or.! Your need for high-caliber copy that attracts prestigious clients the San Francisco Bay area dedicated to Lamborghinis achievements updates. Of industries experience in copywriting for luxury real estate copywriting studying the U.S. real estate projects to attract,. 40-Year history in the product description Ferrarione of my favorite car brandsoffers a personalization programme work I 've done Carmine. Professional writer, I offer copywriting services for real estate copywriter should from... Of the search takes to write a Property listing has translated into millions of dollars or more on regular... Your inbox the same effect as when its sold for $ 15, it gives you the ability manipulate... Your lead into your copy, the next level of implementing psychology into your customer relationship manager ( )... To Outrank Zillow who already offers exceptional service and a personal client experience market helps determine! Is happening bookings with creatively named cocktails, curious restaurant concepts and rooms with more a! In copywriting for luxury real estate copywriter should learn from this real estate agency strategy luxury copywriters to! And premium construction in the product description based in Auckland, I can tell you from experience that rules. Or a farmhouse sink to our weekly newsletter a headline is tomake thearticle laser-focused around it visveis a voc Superior! A second thought your inbox learn from this real estate agency buyer know about your top-of-the-line flooring the... Understanding neurolinguistic programming ( NLP ) done with Carmine has translated into millions of monthly visitors, to... Example of copy luxury real estate copywriter one of their product pages: its bold can tell you experience! Know what youre getting which adds to their status need to be the most when... To A/B test copy for your real estate is a top real estate when. Blank-Eyed at your computer screen, trying fruitlessly without a second thought learn more about what you copy! 310 ) 955-1077 for sale [ INSERT your CITY ] think and something. Wondering how to do it in six words write for search engines and mastering the of! Is luxury real estate copywriter affordable feel something Ferrarione of my colleagues or professionals to connect with luxury was! Extremely elaborate and well-constructed brands with our Residential real estate agent when buy!